La Favorita Casa Enguita (hat shop)
A historic haberdashery near Plaza Mayor selling traditional Spanish hats and caps since the early 20th century, including berets and the iconic Cordobés hat.
As you stand before the inviting windows of La Favorita Casa Enguita, you're not just looking at a shop; you're gazing into a tangible, living piece of Madrid's sartorial history, a delightful pocket of tradition nestled just steps from the bustling grandeur of Plaza Mayor. This venerable establishment, proudly carrying the name "Enguita" — the family that has nurtured its legacy for generations — first opened its doors in the early 20th century, specifically 1910. Imagine Madrid then: a city where a hat was an indispensable part of one’s daily attire, a marker of social status, profession, and personal style. From the refined gentleman heading to his club to the working woman navigating the city streets, everyone adorned their heads. La Favorita quickly lived up to its name, becoming “The Favorite” for its quality and service, navigating through decades of profound change, including a civil war, economic shifts, and the ever-fickle whims of fashion, yet always remaining true to its artisanal roots. Take a moment to appreciate the shop's beautifully preserved façade. The dark, polished wood frames the windows, reflecting the light of the narrow street. Notice the classic typography of the hand-painted sign, perhaps slightly faded, yet imbued with an undeniable charm that speaks of enduring quality. Stepping through the entrance is like crossing a threshold in time. You are immediately enveloped by an atmosphere of old-world elegance. The subtle scent of fine felt and polished wood fills the air, mingling with the hushed reverence for craftsmanship.